If you are thinking about starting a blog, or if you want to make money by blogging, you may find this guide to blogging useful for better understanding of what you need, in order to increase web traffic and online profits.
Whether you own a small business and want to make money by selling your products, or you want to earn from advertising or affiliate marketing, the process is the same.
Blogging is not some unreachable science, but it still requires some initial organization to create conditions which will make it become your solid source of income.
Blogging earnings equation
What is needed to better understand Blogging earnings equation. There are two very important factors to make money by blogging:
Web traffic represents a number of visitors coming to your blog.
Conversion rate refers to the percentage of visitors of your blog which are "converted". By the term "conversion" it may be considered any action taken by visitors fulfilling your pre-defined business goals. The goals usually relate to making money, or to anything which eventually leads to income, such as clicking on adds, affiliate links, signing up for a newsletter, shopping, etc.
An average monetary value can be assigned to each conversion made on your blog. In other words, a conversion might be worth $ 0.20, while the other could be worth $ 25. Let's label this average value with "M", which represents monetization.
Therefore Blogging earnings equation looks like this:
Money = web traffic x conversion rate x M
Simple, isn't it? To earn money all you have to do is find a way to attract Web traffic and then convert it!
Personal qualities of successful blogger
Blogging earnings equation shows technical aspect of blogging, with an aim of earning money online. But in order to succeed as a blogger you have to have some very human qualities. In order to make money from blogging, you need to have the following three things:
Everything else can be bought or learned. Also, you do not really need the technical knowledge of PHP, HTML, or CSS, because platforms like Joomla or WordPress allow you to start up a blog, blogging and many other things without having knowledge of the coding.
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When we say that you must have the knowledge, primarily we have in mind that you need to blog about something you know, about you are an expert, or about something you are immensely interested in so you always want to find out more about it. More about knowledge in "Guide to successful bloggers - A successful blog?"
As for the passion - the more you are passionate about a specific issue or topic it will be easier for you to write about it, especially at the beginning, when you will probably not earn anything. Passion will be the only thing to maintain you as a blogger it will be your driving force. Because of passion you have, you will be able to hold on to your niche topic, as well as to preserve regularity of publication of your articles and other targeted goals.
Persistence is certainly the key to something which requires investment of time and effort. However, money does not fall from the sky and blogging will not pay off overnight. This is why you need to have passion for the topic you are writing about. Ultimately, time and effort invested in your blogging will surely produce certain results.
A few tips
For those of you who are still sure of having what it takes to make money from blogging, here are some helpful hints.
Writing a blog
Undoubtedly the most important factor in the success of any blog is how much its content is interesting, relevant, useful and valuable for conversation, stunning or funny.
Think about the information you share with your colleagues, friends and family. What is it in their content, which makes them interesting for sharing? If you can enrich your blog post with the same "magic ingredient" that causes attention attract and it’s sharing, then you're gone more than half way to success with your blog.
Your blog content should be:
SEO refers to a set of tools, techniques and technologies designed to provide a better positioning of your content on search results pages. Learn more about some of the best and worst SEO methods. Besides, Google has recently released a few SEO tips to help startups reach a good understanding of the importance of better ranking on the search results pages.
In addition to search engines optimization, there is the social media optimization. Basically, there are four main elements of social media optimization that can help you in a much more meaningful way to find your way to productivity in social networks. Four basic elements are:
Part of building blog traffic is certainly an understanding of what affects web traffic and how itbehaves. In order to understand who has visited your blog and what was done there, you should start using some decent analysis program, such as Google Analytics. Check up a list of some of the best free and paid SEO tools.
One of the most important aspects of internet marketing is the social-media marketing. Of crucial importance is to get people talking about your content. The more people share and comment your content, the more other people will join the discussion, so your content will get the necessary traffic and attention.
Quality internet and social marketing strategies implementation will help in reducing the time required to make your blog become self-sustaining.
Online advertising and affiliate marketing
Online advertising is one of the best ways to make money from high-quality content of your blog. There are a number of ad networks, affiliate networks, ad platforms, etc., which may get you puzzled, so you will not know how to choose what is best for your content.
Our advice is to start with the easiest and simplest option of advertising, Google AdSense. Google AdSense is an ad network that allows you to make a place for an ad on your blog page and make money from it. Google AdSense allows you to create custom ads and advertising channels, as well as to display the text, images or rich ads, using embedded code.
The principle of earnings is simple: anyone who wants to advertise on specific sites pays Google for each click on the ad. Your earnings from Google AdSense depends on the number of clicks on ads placed on your blog. The more visits you have, the more likely you will have more clicks on your ads, which ultimately results in higher earnings for you online.
Much more about the online advertising and affiliate marketing can be found in our article "How to Maximize Your Earnings with Affiliate Advertising."
Some of the largest affiliate networks are: