Affiliate Marketing in 2018: The Pros and Cons of Joining an Ad Network

How to start Blog today - Introduction to Blogging

How to start Blog today - Introduction to Blogging

If you are thinking about starting a blog, or if you want to make money by blogging, you may find this guide to blogging useful for better understanding of what you need, in order to increase web traffic and online profits. Whether you own a small business and want to make money by selling your products, or you want to earn from advertising or affiliate marketing, the process is the same. Blogging is not some unreachable science, but it still requires some initial organization to create conditions which will make it become your solid source of income.

Introduction to Blogging

How Living on the Internet?

A lot of people have big dreams and positive ambitions, but only 10% see their hopes materialize. The Internet lifestyle could be likened to financial freedom when you’re in charge of affairs, you can sail the Atlantic if you want, travel the world of your dreams or live in a nice environment where the sounds of morning birds are heard of the riverbanks. You looked at your life (and the current business you run), and you’re not even close to financial security — let alone freedom. The world seems abstract from your end, and you keep asking yourself:
 
“Isn’t there a way to change my life?”
 
Don’t be perturbed, there is a way out of every ugly situation. But it’s never an easy trip. In this blog, I want to give a wake-up call to your inner spirit. Have an open mind as we explore the world of Internet opportunities and how to grab the ripe pear.
 
 Are you ready?
 
FREELANCING | BLOGGING
 
 
  • Make Money With  My Digital Camera

    Make Money With My Digital Camera

    Klick
  • blogging

Affiliate Marketing in 2018: The Pros and Cons of Joining an Ad Network

Affiliate Marketing in 2018: The Pros and Cons of Joining an Ad Network

We’ve talked about affiliate marketing and private advertising as ways to make money blogging. Another income stream to add to your blog is to join an ad network.

Ad networks are basically advertising brokers. You offer the advertising space on your blog and they try to sell the space for you. If they sell the space, they take a cut of the sale (usually 40-50%).

Some people love using an ad network. Others haven’t had such great ex­periences. Here are a few of my thoughts on the pros and cons of joining an ad network.

The Pros

  • Ad Networks Require Little Effort

Instead of private advertising where you have to do all the legwork of sell­ing the ad and setting up the ad, when you join an ad network, you do nothing but sign a contract, put some HTML code on your sidebar, and then get checks.

  • Ad Networks Usually Earn You More Than Private Advertising or Affiliate Ads Do

How much you make with an advertising network will vary widely. I’ve heard of people making as low as $1-$2 CPM (per thousand pageviews) or as much as $15 to $20 per CPM.

However, remember how I said last week that you could charge $0.50 to $1 per CPM for selling private advertising? Well, that’s very much on the low end for ad networks. From what I’ve researched, most people make $2-$4 CPM on average with most ad networks. If you’re just starting out selling private advertising and haven’t had enough demand to warrant rais­ing the price, you will very likely make more with an ad network than you will with private ads.

  • Ad Networks Often Sell More Than Just Ads

While the revenue from sidebar advertising can be good, the revenue from other advertising opportunities is usually much better. I don’t accept spon­sored posts, but I have done a few underwritten post series (such as my Christmas Gift Guide & Giveaways series).

My Christmas series paid very well and I never would have gotten that op­portunity had my ad network not made the phone calls and coordinated the details to close that deal. Since they are working with multiple blog­gers, they are able to attract advertisers with big advertising budgets–some­thing I’m not usually able to do on my own.

The Cons

  • Ad Networks Give You Less Control

I shied away from joining an ad network for a number of years because I wanted to have control over what ads showed on my sidebar. Every single ad network I talked to was unwilling to let me have control over what ads showed on my sidebar.

I finally discovered that Federated Media would give me a say and joined their ad network early last year. While some unapproved ads have slipped through the cracks on occasion (due to hiccups with their ad placement system), they have been exceptional about removing any campaigns im­mediately if I request it. From what I’ve heard, most ad networks are not always so compliant.

It took me a number of months and persistence, plus a kind friend giving me a shoe-in, before I was able to get in with Federated Media. The best ad networks often have a long waiting list and few openings.

Things to Consider Before Joining An Ad Network

  • Will they offer you a guaranteed CPM rate? Most ad networks that are actively “courting” bloggers are new or struggling. They’ll make you all sorts of great-sounding promises, but very few are willing to back those up with a guarantee in writing. If an ad network will only guarantee you pay of around $2 or less per CPM on average, you will probably do better to just stick with using Google Adsense on your sidebar.
  • What are the terms of the contract? Is it an exclusive agreement that would bar you from being able to run private ads or affiliate ads? If so, don’t agree to it. How do you get out of the contract? Have these details in writing ahead of time so you don’t get stuck in some bad situation.
  • Will you have control over the ads they run? If you run a blog on healthful eating, you probably don’t want McDonald’s Big Mac ads running on your sidebar. Sending mixed messages to your readership is a quick way to lose your integrity. Make sure that the ad network promises in writing to remove ads you deem to be inappropriate for your blog.
  • What do other bloggers in the network think of it? One of the best ways to determine whether or not a network is right for you is to go find other bloggers who are a part of the network and ask them how it is work­ing out for them. You might find that what the ad network reps promised you on the phone is entirely the opposite of what bloggers in their network are actually experiencing. Firsthand knowledge is priceless and could save you a huge headache.
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